2018 – Prep 2019
Made for the Peaks. Designed for the streets. Built to Defy.
We worked with Adidas Outdoor to co-ordinate the Built To Defy campaign. Originally we worked to create assets from hanger tags to landing pages for the worldwide launch. After this we worked with the product team and agency partners to define the wider 2019 comms strategy, provide project management support and production planning services.
Sell in support for product teams
Conceptualizing a large campaign like Built To Defy working closely with the Product Team and Key Accounts to deliver the right experience. Our support on this campaign helped deliver brochures, iPad material and presentation videos.