Helly Hansen


  • Creative direction
  • Instagram Stories
  • Facebook carousel and ads
  • E-commerce assets
  • Blog & Newsletter

A digital campaign that establishes Helly Hansen’s footwear as iconic.

Helly Hansen came to Mates requiring a campaign execution for their footwear collection. Working with the product and marketing teams we settled on the concept of ‘icons’. Utilizing the flat design style  made popular with Google Android, and clever drop shadows we created these simple product shots. The 11 degree angle taken from the spacing in Helly’s iconic HH logo we connected the campaign back to the larger brand.

Branded execution across digital channels

The campaign was released across social media and e-commerce in Summer 2018. We utilized animation to create engaging instagram stories and facebook carousels.