Helly Hansen

2017 – Present

  • Creative direction
  • Instagram Stories
  • Facebook carousel and ads
  • E-commerce assets
  • Blog & Newsletter

Conversion-driving digital campaigns for Helly Hansen’s flagship collections.

Helly Hansen trusts Mates with the conception and campaign execution for their skiing, sailing and outdoor collections. Working closely with the digital marketing department, Mates sees itself as an extension of the team. Our designers communicate directly with their counterparts at Helly Hansen to create, deliver and edit marketing materials quickly and effectively.

Optimization for all platforms and devices

Conversion combined with on-point brand recognition. Helly Hansen’s digital marketing campaigns are designed to work on all platforms and devices. Mates’ expertise lies in knowing what converts best on each channel and we continually adjust the designs to engage the target audience.