Are you having trouble proving your marketing efforts’ worth to your boss?

Proving that your marketing approach was the the right one can be difficult to communicate to higher-ups and other departments. Our process involves research, early and frequent testing and continuous improvement to give you hard data on which approach to choose, and how to explain your decisions. In our free e-book we’ve decided to share some of our secrets on how your company can solve this challenge in a few simple steps.

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What's covered in the book

Goal Definition

The what and how of S.M.A.R.T goal definition.

Customer Research

How talking to your customers early can save you millions later.

Values Proposition

Empathising with your audience to design better performing campaigns.

Competitor Research

What competitors can teach you and how to outperform them at every step.


How to define and assign value to your unique selling points.


The method behind the magic. Making sure you’re betting on the right horse.

Funnel Design

How to setup your digital funnels for maximum conversions.

Testing & Optimisation

Understand the ins-and-outs of continuous improvement.

What our clients say

Working with MATES has been a pleasure. Over the last 3 years they helped create quality digital, sales meeting and wholesale material on time and on budget.

Chris HammondChief Digital Officer - Helly Hansen

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free e-book

We are currently in the process of documenting all of the great tips and tips that we’ve learnt over the last 12-years in the sports marketing business. In fact by clicking on this ad and signing up you’re part of a test marketing funnel right now – these results are helping us decide where to focus our attention.

    We are open to trying a new marketing agencyWe are happy with our marketing agencies